PHOTOGENICS

Photogenics founder Nicole Bordeaux ingeniously set up her agency inside Smashbox Studios, the busiest photo studio in L.A. On any given day, A-list celebrities, pop stars and rock legends arrive here to shoot the magazine covers mere mortals buy at magazine racks. And every day, Photogenics is there, front and center, amongst the adrenalin-laced buzz. This cutting edge fashion agency operates within the unofficial LA nexus of major photogs, elite fashion clients, and cutting eddge fashion shoots. But to be clear, Smashbox and Photogenics are separate businesses –they just cohabitate under the same roof in an indefinable, all out love-in, California style. As an agency, PhotoGenics is one of the strongest editorially in LA.