MGMT FIRST

In 25 years, JJ Cortez has lived the dream, a near legend among top NY agents. With his help in the 90’s, a small commercial agency named Spectrum grew into one of todays biggest and best known model agencies of today (Next). During those days, JJ represented stars like Niki Taylor, Daniella Pestova, Liv Tyler, Angie Harmon, Rebecca Romijn, Milla Jovovich, Molly Sims, Bridget Moynihan, and Eva Herzegova. A skillful negotiator, he also masterminded top campaigns of the day (CoverGirl, L’Oreal, Borghese, Guess Jeans). Today, JJ manages Mgmt First with a wistful and intuitive approach; mixing sizzle with savvy. In fact, his operation feels more like “artisan shop” than agency. Mostly unknown outside of top industry insiders, it’s like a hot private club.