I.D.

Founded and promote by its dashing owner Paolo Zampolli, ID is located in the hip Soho district in NYC. In the early years, ID had separate fashion and commercial sectors, but eventually found the perfect formula that combined both. Tar Reid and Lelee Sobieski are standouts). Buoyed with Zampolli’s love for the glitterati, top photographers and magazine editors, ID Model Management has maintained a group of agents who boast over a century of combined experience. With this agencies editorial ambitions and commercial adeptness, ID keeps itself fresh by constantly re-inventing itself along both borders.